Picking Your Niche: A Guide to Evergreen, Trending, and Obscure Markets

by Jack Hatfield · May 28, 2024

You want to build an online presence, but where do you begin? Choosing a niche market is your first step. Here’s a breakdown of three main niche categories with examples to help you pick the perfect one:

Evergreen Niches

These are the reliable workhorses of the online world. Think weight loss, dating, or personal finance. Content you create today will likely still be relevant years from now. The upside? A steady, potentially long-term income stream. The downside? Stiff competition – everyone and their cousin is vying for the same audience.

Just a few more examples to get you started…

Fitness
Healthy eating
Disease prevention
Finding and keeping love
Marriage
Raising children
Managing money
Investments
Self-improvement
Goal setting
Overcoming challenges
Building confidence
Meditation
Photography
Cooking
Gardening
Do it yourself
Starting businesses
Marketing strategies
Pet ownership
Fashion and beauty

Remember, even within evergreen niches, there’s room for specialization. You can carve out your own space by focusing on a specific target audience or a unique approach within the broader niche.

Trending Niches

Ever heard of “riding a wave?” Trending niches are like that. Get in early on a hot topic like cryptocurrency and you can make serious bank (for a while). These niches can potentially become evergreen or fizzle out as trends shift. Remember the 80s aerobics craze? Trending niches can be lucrative but have a shorter lifespan. Use tools like Google Trends to identify hot topics.

A few more trending niches to get you started…

Navigating the Metaverse
Understanding Web3
Artificial Intelligence (AI) Applications
Sustainable technology solutions.
Social & Wellness Trends such as breathwork, forest bathing
Nootropics and biohacking
The “Comfort Food” Craze
The “Great Resignation” and the Future of Work
Upskilling and lifelong learning

Obscure Niches

These are the hidden corners of the internet. Sure, someone might be searching for “camping in Antarctica,” but the audience is likely too small to be profitable. Obscure niches can be a fun exploration, but for building a sustainable online business, they’re best avoided unless you’re incorporating them into a larger, related niche. Think of them as a niche within a niche – a highly specific area with limited interest.

Here are some examples of obscure niches…

Crocheting sweaters for hairless cats
Training parrots to solve puzzles
Creating obstacle courses for dwarf rabbits
Medieval cheesemaking techniques
Fashion trends of the Victorian mourning period
Repairing and restoring vintage technology
Hyper-localized services such as dog walking in a specific town
Creating jewelry from recycled bottle caps
Designing furniture using reclaimed wood

Remember, “obscure” doesn’t necessarily mean there’s no audience, just a smaller and more targeted one.

So, which niche is right for you?

It depends on your goals. Evergreen niches offer stability, while trending ones can bring quick profits. The key is to find a niche you’re passionate about and can see yourself building content for in the long run.

Even within evergreen niches, there’s room for specialization. Maybe you focus on weight loss for busy professionals or dating advice for over-50s.

Remember, a niche doesn’t have to be massive to be successful. It just needs to be focused and have a dedicated audience. Choose wisely and watch your online presence flourish.