Category: Copywriting

According to legendary advertising man, Leo Burnet, “Dull and over exaggerated ad copy is due to the excess use of adjectives.” To prove it, he asked...

As you know it can be very expensive to attract new customers into an online business. And in any case even if you aren’t spending money...

You Can Overcome Your Prospects’ Fears By Doing These Four Proven Things! A majority of people are simply afraid to make a decision to order your product....

I’d be prepared to wager that less than one-in-a-hundred direct response marketers knows how to write copy that could consistently bring home sack loads of orders. But...

The type of product you are selling will determine which sort of headline to use. A technological breakthrough will not lend itself to a headline that...